Overall AJ Bell can be described as low risk and has an overall rating of 8 out of 10. AJ Bell offers low trading fees with no minimum deposit amount required to open an account and is regulated by FCA.
AJ Bell at a glance
| 🔍 Broker's Name | AJ Bell |
| 📍 Headquartered | Manchester, England |
| 📅 Year Founded | 1995 |
| ⚖️ Regulating Authorities | The Financial Conduct Authority |
| 🌐 Countries not accepted for trade | Only citizens of the UK are accepted for trade. |
| ☪️ Islamic account (swap-free) | Yes |
| 👍 Demo Account | No |
| 📊 Institutional Accounts | Yes |
| 📊 Managed Accounts | Yes |
| 📈 Maximum Leverage | N/A |
| 💰 Minimum Deposit | 0 USD/R0 |
| 💳 Deposit Options | Bank wire transfer, Visa, MasterCard, Cheque |
| 💳 Withdrawal Options | Bank wire transfer, Visa, MasterCard, Cheque |
| 💻 Platform Types | AJ Bell Proprietary platform |
| 📱 OS Compatibility | Desktop and mobile |
| 📈 Tradable assets offered | Stocks, ETFs and Funds |
| 👨💼 Languages supported on Website | English |
| 👥 Customer Support Languages | English |
| 📆 Customer Service Hours | 9am to 5pm, Monday to Friday |
| 👉 Open account | 👉 Click Here |
Min Deposit
USD 0
Regulators
FCA
Trading Platform
Proprietary Platform
Crypto
No
Total Pairs
0
Islamic Account
Yes
Trading Fees
Low
Account Activation
24 Hours
AJ Bell Review – 21 Key Point Quick Overview Revealed (2025):
AJ Bell Overview
According to research in South Africa, AJ Bell is an English forex broker company that is based in Manchester.
AJ Bell was founded back in 1995, AJ Bell You Invest, and the trading arm of the company was launched in 2010. The company boasts hundreds of thousands of traders as they have billions in assets and are currently one of the largest investment platforms in the UK.
AJ Bell Safety and Security
One of the best benchmarks to measure the safety of a broker like AJ Bell, is to establish which regulating authorities are watchdogs over its actions. AJ Bell is regulated by a top tier regulatory authority of England, the Financial Conduct Authority.
AJ Bell Leverage
Leverage is a facility that enables you to get a much larger exposure to the market you are trading than the amount you deposited to open the trade. Leveraged products, such as forex trading, magnify your potential profit – but also increase your potential loss.
Leverage amount is expressed as a ratio, for instance 50:1, 100:1, or 500:1. Assuming that you have $1,000 in your trading account and you trade ticket sizes of 500,000 USD/JPY, your leverage will equate 500:1.
Margin is the amount of collateral to cover any credit risks that may arise during your trading operations. It is expressed as the percentage of position size (e.g. 5% or 1%), and you have to have funds in your trading account to ensure sufficient margin.
For example, on a 1% margin a position of $1,000,000 will require a deposit of $10,000. The margin level in a trading account needs to be equal or more than 100% to be able to open new trades; otherwise your trading account will be fully hedged.
AJ Bell does not offer leveraged products since they do offer trading in forex and CFD’s.
Min Deposit
USD 0
Regulators
FCA
Trading Platform
Proprietary Platform
Crypto
No
Total Pairs
0
Islamic Account
Yes
Trading Fees
Low
Account Activation
24 Hours
AJ Bell Accounts
A forex account at AJ Bell is a trading account that you will hold and that will work similarly to your bank account, but with the difference that it is primarily issued with the purpose of trading on currencies.
Forex Islamic accounts are also known as swap-free accounts as they imply no swap or rollover interest on overnight positions, which is against Islamic faith.
Often, the number and type of accounts that a trader can open with a broker company differs depending on the country in which it operates and the regulation authorities under whose jurisdiction it falls.
AJ Bell Market instruments
The most popular market instruments available from most brokers for trading include:
Forex
Forex trading describes the currency exchange market which refers to the global, decentralised marketplace where individuals, companies and financial institutions exchange currencies for one another at floating rates.
Commodities
Commodity markets offer many investment opportunities for traders. Soft commodities have been traded for centuries and plays a major role in portfolio diversification and risk management. Investing in contract-based tradable goods is a reliable way to mitigate risk during times of economic uncertainty.
Indices
Equity, or stock indices, are actual stock market indexes which measure the value of a specific section of a stock market. They can represent a specific stock market or a specific set of the largest companies of a nation.
Precious metals
The trading of gold and other precious metals, along with crude oil, copper or petroleum, are hard commodities that play a major role in the commodities market and are contract-based tradable goods.
Energy
The typical feature of energy prices is high volatility due to the influence of political and environmental factors, supply and demand, extreme weather conditions and global economic growth.
AJ Bell offers their clients the ability to trade in Stocks, ETFs and Mutual Funds.
AJ Bell Fees
Cost depends on different factors, like spread and margins, and AJ Bell clients may also experience different fee structures according to their country or place of residence. The spread of a currency pair is the difference between the bid and the ask rate. A pip represents the smallest increment that an exchange rate can move.
Margin is the amount of money required in your account in order to open a position. Margin is calculated based on the current price of the base currency against USD, the size (volume) of the position and the leverage applied to your trading account.
AJ Bell charges their clients a standard commission fee of £9.95 per trade. If you are a frequent trader and make over 10 trades per month, you will then get a discounted rate of £4.95 per trade.
AJ Bell Deposit and withdrawal
Accounts usually requires a certain minimum initial deposit, which can be paid in several ways. Withdrawals can usually be done with the same ways, but sometimes differ. In the case of AJ Bell the following methods and minimum deposits are required: Visa, MasterCard, Bank Wire Transfer and Cheque.
AJ Bell Trading platforms
The forex trading platform provided by AJ Bell to its clients is in essence the software to carry out their trades. Some brokers provide only one, others quite a few platforms. A multi-asset trading platform is one that allows clients to trade forex as well as other asset classes. The decision about which platform to choose will usually depend on what a client would like to trade.
AJ Bell provides AJ Bell offers their clients their own proprietary trading platform. It is available for both desktops (as a web trader) and mobile phones.
Web Trading Platform – The platform has a user-friendly interface, it is modern, easy to use and straightforward. Unfortunately, it is not customizable.
Mobile Trading App – The mobile trading is pretty much the same as the Web Platform. It is user-friendly with a nice modern design, but unfortunately, also not customizable.
How to open an account
Similarly to a bank, to register a forex trading account with AJ Bell for the first time, you will be required to go through a basic “know your customer” process, which will allow AJ Bell to ascertain that your submitted details and ensure the safety of your funds and account details.
Min Deposit
USD 0
Regulators
FCA
Trading Platform
Proprietary Platform
Crypto
No
Total Pairs
0
Islamic Account
Yes
Trading Fees
Low
Account Activation
24 Hours
AJ Bell Customer support
Potential traders need to make sure the broker company they chose will offer sufficient support whenever they need it.
In the case of AJ Bell customers can reach the support team via telephone, email or the live chat option on their website. The agents seem to know their stuff and are quite friendly. Unfortunately, customer support is not available 24/7 and there is no clear indication of their working hours so one should assume they follow a typical Monday to Friday regime.
AJ Bell Education
Before starting to trade, potential clients of AJ Bell should avail themselves of all possible information and trading skills needed to be successful in the world of forex and commodity trading.
AJ Bell offers many free quality educational articles. There are tutorial videos that explain how to use their proprietary platform, downloadable guides, webinars and podcasts that you can listen to.
AJ Bell Research
To be able to trade with confidence, traders should do as much as possible research about this kind of speculative trading before commencing, but also preceding every daring deal to ensure that they don’t lose money unnecessarily and trade as profitable as possible.
With AJ Bell you have access to simple and easy to use research tools that are mostly aimed at beginner traders. Unfortunately, there are no sophisticated charting and analytic tools for the more advanced trader.
AJ Bell Awards
Being an awarded company instils extra confidence by traders. AJ Bell can show several awards accumulated during its years in business, including the following:
Money Marketing Awards – Best Platform, Best SIPP Provider & Company of the Year 2019
Professional Paraplanner Awards – Best Full SIPP Provider 2025
Boring Money Awards 2025 – Best Buy 2025 – DIY Pension, ISA & beginner investors
City of London Wealth Management Awards 2025 – Best SIPP Provider
ADVFN International Financial Awards 2025 – Best Execution Only Broker & Self Select ISA Provider of the Year
Moneyfacts Star Ratings 2025 – AJ Bell Platinum SIPP – 4-star rating
Financial Adviser’s Diversity in 2025 Finance Awards – Diversity Marketing & Recruitment Campaign of the Year – Winner
Professional Adviser Awards – Best platform for Advisers (AUA over £25bn) 2025
The Sunday Times – Featured in the top 100 best companies to work for in 2025
Moneyfacts Annual Star Ratings – 5 stars for AJ Bell Invest centre SIPP 2025
Money Marketing Awards – Platform of the Year 2025
AJ Bell vs M4Markets vs EverestCM – A Comparison
| 🔎 Broker | 🥇 AJ Bell | 🥈 M4Markets | 🥉 EverestCM |
| 💰 Minimum Deposit | 0 USD/R0 | $5/R80 | ZAR R1600 / $100 |
| 📝 Sign-Up Bonus | ☑️ No | ☑️ Yes | ☑️ Yes |
| ➕ Max. Leverage | N/A | 1:1000 | 1:500 |
| 💵 Currency Pairs | – | 50 | 50 |
| 🚀 Open an Account | 👉 Open Account | 👉 Open Account | 👉 Open Account |
AJ Bell Customer Reviews – TrustPilot
Refreshingly brilliant!
In this day and age of non-existent customer service and endless wait times on the phone, calling AJ Bell was a revelation! The call was picked up by an actual human within two rings. The conversation was so easy – quick security validation and a fast clear answer to my query. This is the way to run the support and service division of any organisation. Well done.
Managing my SIPP
Simone has taken me through the Crystallisation issues that I wanted resolve in clear and understandable language. I also had a number of related questions which Simone answered with clarity. Very good advisor.
Query dealt with very quickly and fully resolved
My call was dealt with very quickly by a very friendly and helpful agent, Jemima. She promised to forward me further information about a particular kind of investment which she did. So, ticks all the boxes.
AJ Bell Current Popularity Trend
As According to Google Trends, here is an overview of how frequently the search term – “AJ Bell” is entered into Google’s search engine over a given period of time.
AJ Bell Pro and cons
| ✔️ Pros | ❌ Cons |
| Good customer service | Bare minimum research tools |
| User friendly trading platforms | Limited offer of assets |
| Accounts opened quickly | |
| No minimum deposit required |
Min Deposit
USD 0
Regulators
FCA
Trading Platform
Proprietary Platform
Crypto
No
Total Pairs
0
Islamic Account
Yes
Trading Fees
Low
Account Activation
24 Hours
Conclusion
They provide a well thought out proprietary platform that is easy to use, they offer trading in Stocks, ETFs and Mutual Funds with many account options to choose from that will benefit most investor styles. Unfortunately, the research tools offered are mostly suited to beginner traders and lack the advancement that is expected for an expert trader.
AJ Bell Risk Management
AJ Bell is a UK-based financial services company that provides a range of investment and retirement products and services, including risk management. Risk management refers to the process of identifying, assessing, and managing potential risks that may impact an individual’s investment portfolio or their ability to achieve their financial goals.
AJ Bell may provide clients with risk management tools, such as portfolio analysis and risk assessment, as well as personalized investment strategies to help manage and mitigate risk. Additionally, AJ Bell may offer investment products and services that are designed to help diversify a portfolio and reduce overall risk, such as exchange-traded funds (ETFs) and index-tracking funds.
Disclaimer
AJ Bell warns potential customers that Forex and CFDs trading always carries a high risk and may not be suitable for all investors.
Before deciding to trade with AJ Bell, potential traders are advised to carefully consider their investment objectives, financial situation, needs and level of experience before investing money they cannot afford to lose.
AJ Bell warns that margin trading involves the potential for profit as well as the risk of loss and those movements in the price of foreign exchange and commodities are very unpredictable, hence AJ Bell cannot guarantee a maximum loss that a trader may suffer, according to research in South Africa.
Frequently asked questions
What is AJ Bell?
AJ Bell is a UK-based financial services company that provides online trading, investment and savings products. It offers a range of investment products including stocks and shares ISAs, pensions, and a self-invested personal pension (SIPP).
What type of investments can I make with AJ Bell?
AJ Bell offers a range of investments including shares, funds, exchange-traded funds (ETFs), investment trusts, and bonds. It also offers ISAs, SIPPs, and pension products.
What is the minimum deposit required to open an account with AJ Bell?
There is no minimum deposit required to open an AJ Bell account, although some investment products may have a minimum investment amount.
Are there any fees for trading with AJ Bell?
AJ Bell charges a trading fee for buying and selling investments on its platform, which varies depending on the investment product. There may also be charges for other services, such as holding investments in a SIPP.
Is AJ Bell regulated by a financial authority?
Yes, AJ Bell is authorized and regulated by the Financial Conduct Authority (FCA) in the UK. This means it must comply with regulations designed to protect consumers and ensure the stability of the financial system.
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