TWITTER, INC

Twitter, Inc is an American microblogging and social networking service on which users post and interact with messages known as “tweets”. Registered users can post, like, and retweet tweets, but unregistered users can only read them. Users access Twitter through its website interface, through Short Message Service (SMS) or its mobile-device application software.

The company has a history dating back to 2006, when it was founded by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams.

The company gained rapid traction after its establishment, and by 2012 more than 100 million users posted 340 million tweets a day, with the service handling an average of 1.6 billion search queries per day. In 2013, the company was one of the ten most-visited websites and has been described as “the SMS of the Internet”. As of 2018, Twitter had more than 321 million monthly active users.

Twitter’s usage spikes during prominent events. For example, a record was set during the 2010 FIFA World Cup when fans wrote 2 940 tweets per second in the thirty-second period after Japan scored against Cameroon on June 14.

The record was broken again when 3 085 tweets per second were posted after the Los Angeles Lakers’ victory in the 2010 NBA Finals on June 17, and then again at the close of Japan’s victory over Denmark in the World Cup when users published 3 283 tweets per second.

The company moved to rapidly expand its portfolio through a series of strategic acquisitions during the mid-2010s.

On February 11, 2015, the company announced that it had acquired Niche, an advertising network for social media stars, founded by Rob Fishman and Darren Lachtman. The acquisition price was reportedly $50 million.

On March 13, 2015, Twitter, Inc announced its acquisition of Periscope, an app that allows live streaming of video.

In April 2015, Twitter, Inc announced that it had acquired TellApart, a commerce ads tech firm, with $ 532 million stock. In June 2016, Twitter acquired an artificial intelligence start-up called Magic Pony for $150 million.

In mid-September 2019, Twitter, Inc was ranked the 32nd most visited website globally by Alexa’s web traffic analysis, down from twelfth in March 2018. Daily user estimates vary as the company does not publish statistics on active accounts.

As noted above, Twitter, Inc began to experience a significant drop in user numbers in late 2019, however this has not stopped the company from reporting earnings for the first quarter of 2025 which beat initial estimates. This came despite the hit to its ad revenue in March as a result of the coronavirus pandemic.

Twitter saw increased engagement due to the COVID-19 pandemic and while its ad revenue took a severe hit in March because of the crisis, at the same time it saw a significant acceleration in usage.

The company did not provide guidance for the second quarter and has previously suspended full-year guidance, but has shifted priorities because of the economic downturn to focus on revenue products, particularly performance ads.

The company has also implemented a cost cutting strategy by scaling back plans to increase its workforce by 20% this year, while travel and customer events have been significantly curtailed. The company however remains committed to building out a new data centre.

While the company has sustained losses in ad revenue, the spike in users has been a welcome boon to the company’s future prospects, establishing the basis for accelerated ad revenue when markets once again reopen.

This spike in its user basis could be a welcome prompt for businesses to include Twitter in their ad campaigns going forward, while the company’s cost-cutting strategies could serve to sustain it up until that point.

Twitter, Inc trades on the New York Stock Exchange (NYSE) where investors can buy shares under the stock symbol –TWTR.

Data from the company’s 2025 financial analysis shows revenue totalled $ 808 million, an increase of 3% year-over-year.

Advertising revenue totalled $ 682 million, up approximately $3 million year-over-year and broadly recovering from March.

The company’s largely unexpected increase in revenue reflected a strong start to the quarter that was impacted by widespread economic disruption related to COVID-19 in March.

The company is shifting resources and priorities to increase focus on its revenue products and reduce expense growth, ensuring its resources are allocated against its most important work.

Revenue product has been elevated to top company priority, as the current environment validates and creates even more urgency around delivering more direct response ad formats.

Average monetizable DAU (mDAU) grew 24% year over year, driven by typical seasonal strength, ongoing product improvements, and global conversation related to the COVID-19 pandemic.

This is the company’s highest reported year-over-year growth rate to date. The company has added 14 million average mDAUs since the previous quarter.

The company’s saw strong mDAU growth throughout the quarter, with a significant acceleration in March as the pandemic became global. The absolute number of mDAUs stabilized toward the end of March as many people around the world settled into new routines.

As a result, the company has signalled that efforts to improve the service are as important as ever as it works to deliver value to its stakeholders.

The company has identified a significant opportunity to serve and hopefully retain more people around the world by showcasing the value and utility of its service.

To that end, the company is focused on continuing to improve its development velocity and launched a number of new product features and enhancements in Q1, including Topics, Lists, Explore and Fleets.

The company also launched over 30 Health updates to help people feel safe expressing themselves on Twitter and to ensure that they can find credible information on its service.

The company also continues to enhance the global conversation on Twitter with live and on-demand video content, including short videos and highlights, across sports, entertainment, news, and politics.

All in all, Twitter, Inc has reported surprising growth after initial losses posted in March, and its efforts to increase the relevancy and popularity of its platform is likely set to deliver a stable performance with healthy dividends and a strong share price for investors who choose to purchase shares today, securing an optimistic buy-in in 2025 and in the future.

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  Yes, you can.

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  By simply opening a free account on SA Shares, or by clicking the “Buy this Share” button to get started.

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• Is Twitter, Inc a good share to buy?
  Yes, despite the initial losses recorded in March which might have dampened investor sentiment, Twitter, Inc has shown a surprising turnaround in its 2025 first quarter results, recording stable growth and a sharp spike in its user numbers. Those investors seeking a stable investment with steady long-term returns would benefit from the growth in the company’s shares, as investments in improving its platform compounded with increased user rates would spell a strong increase in ad revenue once markets reopen.

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