FACEBOOK, INC

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Facebook, Inc NASDAQ: FB

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Background of Facebook, Inc

  • Facebook, Inc is an American social media and technology company based in Menlo Park, California. This social media megalith has a history dating back to 2004, when it was first founded as TheFacebook.com by Mark Zuckerberg, along with fellow Harvard College students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes.

  • Today, Facebook, Inc is one of the world’s most valuable companies, and as such is considered one of the Big Five technology companies along with Microsoft, Amazon, Apple, and Google.

  • The company oversees a high-value product portfolio which extends beyond its main social networking platform to include Facebook Messenger, Facebook Watch, and Facebook Portal.

  • In fact, since its establishment, the company has worked to continually enhance its portfolio through a number of strategic mergers and acquisitions, which are also referred to as talent acquisitions.

  • In April 2012 the company made one of its first major and highly lucrative acquisitions, namely of the extremely popular social media app Instagram, for a reported US$1 billion in cash and stock. This was followed by Israeli web analytics company Onavo, in 2013, and mobile messaging company WhatsApp in 2014.

  • In 2025 the company further broadened its global footprint when it announced a $5.7 billion deal with the Indian multinational conglomerate Reliance Industries to purchase approximately 10 percent of Jio Platforms, Reliance’s digital media and services entity.

  • As such, Facebook, Inc has essentially managed to monopolize the social media industry, one of the largest and most relevant industries in the world today. The company has facilitated the ability for individuals around the world to seamlessly connect, which has evolved into an indispensable aspect of global communication and business activity today. The company has established itself as a powerful platform for marketing and business networking, with many businesses of various sizes and from a wealth of different industries contributing to massive sales revenue for Facebook, Inc.

  • Social media as a tool for both society and business is becoming more relevant and vital to the world every day, providing Facebook, Inc with a sustainable business model that is set to deliver continued growth for its stakeholders and investors.

Facebook, Inc Shares Growth Driver

  • While Facebook, Inc has faced some controversy in the past, must notably regarding several data privacy issues, these have largely faded into the background, with the company recording steady revenue growth in 2019, stabilizing in the upper region of 20%. Operating margins have similarly stabilized in the mid-40% range as expense growth has moderated. Facebook stock also increased from $130 at the start of 2019, to over $200 heading into the last month of the year.

  • This growth is primarily attributed to the company’s powerful Ad sales revenue towards the latter part of 2019 and into pre-Corona 2025, as well as the growing traction of the company’s e-commerce initiatives.

  • While the economic contraction which has resulted from the unforeseen effects of the Corona virus pandemic has dented the company’s Ad revenue, Facebook, Inc remains an irreplaceable participant in this market.

  • As evidence of this, both Facebook, Inc and Instagram’s incomparable size make them an inevitable and necessary part of almost every company’s marketing budget. Even with the growth of the company’s main competitors like Amazon or Pinterest, the immense user numbers of Facebook, Inc’s platform makes it unlikely that companies would ever remove it from their ad campaigns.

  • Therefore, despite the negative impact of the Corona pandemic on Ad revenues, with most companies forced to halt production for the time being, the inevitable surge in Ad campaigns as company’s jostle to re-assert themselves once markets open up, will result in a significant upswing in Facebook Inc’s Ad revenue.

  • 2020 has also seen the company make significant inroads into the e-commerce market, with its Instagram Shopping and Facebook Pay initiatives set to gain major traction in 2020. This growth is likely to double down as an unlikely result of the pandemic itself, with most business and work activity predicted to move more permanently online.

  • Facebook, Inc has a unique opportunity to turn Facebook Pay and Instagram Shopping into forces to be reckoned with in the multi-hundred billion dollar e-commerce market.

  • Consumers are already spending several hours every day browsing through various products and services in their Facebook and Instagram feeds. All Facebook has to do to turn this browsing into purchasing is implement a seamless, in-house payment service, and make the native feeds “shoppable”, a development which is most likely on the horizon.

  • To this end, the material traction of these two e-commerce initiatives is set to increase persistent buying pressure which will drive Facebook stock up.

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Facebook, Inc Investor Tip

  • Facebook, Inc trades on the NASDAQ Stock Market (NASDAQ) where investors can buy shares under the stock symbol NASDAQ: FB

  • Data from the company’s 2025 financial analysis shows that after the initial steep decrease in advertising revenue in March, the company has seen signs of stability reflected in the first three weeks of April, where advertising revenue has been approximately flat compared to the same period a year ago, down from the 17% year-over-year growth in the first quarter of 2025.

  • As such, Facebook, Inc’s community metrics, including Facebook DAUs and MAUs and Family MAP and DAP, reflect increased engagement as people around the world sheltered in place have used its products to connect with the people and organizations they care about.

  • Facebook daily active users (DAUs) were 1.73 billion on average for March 2025, an increase of 11% year-over-year. Monthly active users were 2.60 billion as of March 31, 2025, an increase of 10% year-over-year. Family daily active people (DAP) was 2.36 billion on average for March 2025, an increase of 12% year-over-year. Finally, family monthly active people (MAP) was 2.99 billion as of March 31, 2025, an increase of 11% year-over-year.

  • However, this data should be considered in combination with other growth trends, such as the company’s significant increase in users.

  • The April trends reflect weakness across all of the company’s user geographies as most of its major countries have had some sort of shelter-in-place guidelines in effect.

  • This steady growth in the company’s user base in a relatively short period of time creates a wide reaching and indispensable marketing platform, the type of growth which will drive Ad revenue towards the company has soon as markets begin to open up.

  • Added to this, the company’s entry into the e-commerce market has been an important move in these unprecedented economic times, which is set to gain immense traction post-Corona as more businesses move to drive online sales towards an increasingly home-based workforce, where most individuals will rely even more on the convenience of online sales and deliveries.

  • Facebook, Inc should gain share in the e-commerce market quite quickly, given its already huge user base which is only growing by the day.

  • Added to this, the company’s $300 million commitment to date in investments to help the broader community during the crisis will also work to increase positive user sentiment towards its platforms, including the creation of a $100 million grant program to help small businesses. Added to this, the company has also designated $100 million to support the news industry.

  • All in all, the company’s strong performance is set to deliver solid dividends and a strong share price for investors who choose to purchase shares today, securing a strong buy-in in 2025 and in the future.

  • Sector

    Communications

  • Industry

    Media

  • Sub industry

    Internet media

How to buy Facebook, Inc Shares

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FAQ

    • Can I buy Facebook Inc. shares in South Africa?
      Yes, you can.

     

    • How to buy Facebook, Inc. shares
      By simply opening a free account on SA Shares, or by clicking the “Buy this Share” button to get started.

     

    • What is the current share price?
      By clicking on the link provided above, you can view the real-time Facebook, Inc. share price on the platform.

     

    • Is Facebook, Inc. a good share to buy?
      Yes, Facebook, Inc shares are a good investment for those seeking long-term returns. While the company’s financial results have shown its revenue being impacted by the loss in Ad sales due to the effects of the coronavirus crisis, the company’s growing user base means that it is set to deliver strong returns in Ad revenue when markets reopen, particularly due to the expected shift to online sales and overall online market activity in the global economy as a whole.

     

    • Can I buy Facebook, Inc. CFD through SA Shares?
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