COCA-COLA CO

The Coca-Cola Company, is an American-based multinational beverage corporation known especially for manufacturing the world-renowned carbonate soft drink Coca-Cola, or more commonly known as Coke.

The focus is mainly on the production of syrup concentrate which is in turn sold to a large variety of bottlers around the globe with The Coca-Cola Company holding its anchor bottler in North America under the name Coca-Cola Refreshments.

The Coca-Cola Company is headquartered in Atlanta, Georgia and has a rich history that is dated back to 1886 when Coca-Cola was first invented by the pharmacist, John Stith Pemberton.

The main purpose behind the invention was in alleviating headaches and therefore the product was placed primarily on sale by various drugstores as a medicinal beverage.

Through various experiments, Pemberton reached the goal of having formulated something that was yet unnamed and did not quite classify as a carbonated drink, but it was ready for the market regardless of this and it was available for sale.

The name Coca-Cola was named, and a logo was subsequently added by Pemberton’s bookkeeper at the time, Frank M. Robinson. Robinson was credited with both the naming of the product along with the creation of the logo.

The name ‘Coca-Cola’ was chosen due to its two main ingredients, that of coca leaves along with kola nuts and due to it sounding like an alliteration.

The formula along with the brand was sold in 1889 to Asa Griggs Candler for $2,300. Griggs incorporated the Coca-Cola a few years after the purchase in 1892.

Although The Coca-Cola Company is headquartered in Georgia, it was incorporated in Delaware and since 1889, it has operated a franchised distribution system focused mainly on syrup concentrate which is sold to various bottlers globally.

By 1895, the sale of Coca-Cola was widespread across every state in the union and in 1919, The Coca-Cola company came into new ownership when Ernest Woodruff’s Trust Company purchased it from Candler.

By 1948, Coca-Cola had already claimed approximately 60% of its market share followed by a sharp decrease to 21.8% with the emergence of new competitors such as Pepsi in 1984.

From the 1960s, The Coca-Cola Company had made a numerous amount of acquisitions which included Minute Maid in 1960, Columbia Pictures in 1982 (which was subsequently sold to Sony).

During the 1990s, The Coca-Cola Company also acquired Thums Up in 1993, Barq’s in 1995 followed by Odwalla in 2001 and Fuze Beverage in 2007, if only to name a few until recently, in 2018, when 22.5% stake in MADE Group was acquired.

The Coca-Cola Company oversees a high-value, extensive and vast product portfolio of bottlers located outside of North America territory in Lebanon, Australia, the UK, Bangladesh, Albania, the Philippines, Mexico, South Africa and several more.

Apart from Coca-Cola, The Coca-Cola Company also produces brands such as Sprite, Fanta, Tab, Valpre and a variety of other brands which are incorporated into its comprehensive portfolio of products.

The product portfolio also includes the provision of electronic payment services, shopping search engines as well as cloud computing services.

Today, The Coca-Cola Company remains one of the largest manufacturers of beverages and its staff compliment consists of approximately 62,600 employees.

When looking at the factors that have led to the success of The Coca-Cola Company, there are a few clear indicators surrounding marketing and innovation along with customer response and building a brand loyalty, amidst other factors.

The Coca-Cola Company has marketing methods and innovations that have origins in the very core of modern day marketing.

Despite competitors within the same field, The Coca-Cola Company has a long standing record of popularity, reputability and success despite the competition and new innovations to combat its own products.

The Coca-Cola Company not only possesses the necessary resources, product attributes and competencies, but also existing and forecasted market achievements and capabilities to emerge from competitive markets as a market leader.

In addition, The Coca-Cola Company has also taken part in various sponsorships including having sponsored the English Football League, AFL, NHRA, NASCAR, the PGA Tour, the Olympic games, and numerous others.

Despite the widespread impact of Covid-19 on major companies in addition with a significant amount of companies, both major and minor, The Coca-Cola Company has seen its strongest quarter earnings as of yet pertaining to full-year profit guidance.

Despite the pandemic and the destruction, it has wreaked, The Coca-Cola Company projected comparable earnings around $2.25 per share in addition to organic revenue growth of around 5% for the fiscal 2025 period in February.

The overall volume is respectively tracked by beverage companies in an attempt to gauge demand and the volume has declined approximately 25% since the beginning of April for The Coca Cola Company alone.

Due to social distancing and lockdown regulations and protocols, sales have been affected outside of home uses of Coca-Cola products such as sporting events and entertainment centres on which around half of revenues depend.

The ultimate impact on the full year financial results will be determined by the duration of these strict measures in an attempt to curb the spread of the virus.

Despite the predictions that were made in February, stock has declined nearly 20% along with shares having fallen by as much as 4.9%.

This has forced The Coca-Cola Company in withdrawing previous earnings guidance but despite this, revenues have still risen 7.2% to $8.6 billion which is ahead of what analysts predicted.

The Coca-Cola Company’s CEO, James Quincey has announced that despite challenging times, it is believed that the company is adequately positioned to not only manage through the pandemic, but to emerge significantly stronger.

The Coca-Cola Company trades its shares on the New York Stock Exchange (NYSE) under the stock symbol KO and it forms part of the DJIA, S&P 100 and S&P 500 components.

Data pertaining to an analysis done on the market performance for the first quarter of 2025, which ended in March, indicated that net revenues declined by 1% in addition to an operating income decline of 2% with a growth of 65% in EPS to $0.64.

The comparable Non-GAAP EPS increased with an 8% growth to $0.51 and revenues recorded amounted to $8.6 billion for the first quarter with an operating margin of 27.7% as opposed to 28% in 2019.

Despite the challenging times, shareholders who buy or sell shares can still expect to receive favourable dividends and returns as efforts are being made to maintain a strong market positions in attempts to emerge financially stronger post-Covid-19.

Non-Alcoholic Beverages

Beverage industry

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• Can I buy Coca-Cola Co shares in South Africa?
  Yes, you can.

• How to buy Coca-Cola Co shares
  By simply opening a free account on SA Shares, or by clicking the “Buy this Share” button to get started.

• What is the current share price?
  By clicking on the link providedhere, you can view the real-time Coca-Cola Co  share price on the platform.

• Is Coca-Cola Co a good share to buy?
  Yes, it is. Despite the impact that Covid-19 has had on various beverage companies, The Coca Cola Company still shows some resolve during challenging times with forecasts indicating a strong emergence from the pandemic.

• Can I buy Coca-Cola Co CFD through SA Shares?
  Yes, you can.