Active Investing Explained for Dummies  

What is active investing? 

  Active investing, also called active management, is a type of investment strategy that involves the ongoing monitoring of a financial market in order to frequently buy and sell financial securities, aiming to beat a benchmark index and generate short-term profits.   
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Understanding active investing as an investing strategy 

  Active investing refers to a ‘hands-on’ approach in which a portfolio manager (investment manager) or active investor constantly monitor price movements of financial assets in financial markets. The aim of those who use active management as an investment strategy is to ‘time’ a financial market, which is a strategy that involves buying and selling financial assets based on expected price movements in the future.    Timing a market correctly is a risky strategy which often fails because it is challenging for active investors and managers to generate significant profits by accurately timing buy and sell orders right before prices move up and down.     Active management usually overlook long-term trends and focus on short-term profits. This explains why active investors frequently use technical analyses such as moving average convergence divergence (MACD), relative strength index (RSI), and ratio analysis, to name a few.    Active investors apply, inter alia, the following methods to make informed decisions:   
  • They conduct an in-depth analysis of each investment before deciding to invest or not to invest. Such an analysis determines which financial securities are under-priced and will presumably outperform the market or which are currently overvalued 
  Concerning the value of a company’s shares, an analysis will focus on aspects such as: 
  1. Financial statements. 
  2. Growth strategies of the company. 
  3. Developing trends (short and long-term) in the market. 
  4. Macroeconomic factors (locally and globally). 
  5. The true value of a stock (intrinsic value) versus its current trading price. 
  Put differently, through analyses, active investors identify the entry and exit points for each investment.   
  • WallStreetMojo mentions that active investing comprises the following methods, amongst others: 
  • The services of portfolio managers and research analysts are used to gain higher returns than the benchmark indexes like S&P 500, NASDAQ Composite, and Dow Jones Industrial Average. 
  • It makes the most of impending opportunities and diligently react to changing market conditions. Investment decisions are not based on emotions, or the historical performance of a financial asset. 
  • ‘They [active investors] customize portfolios to meet their goal of generating wealth in a short period of time.’ 
  • Furthermore, investment portfolios are based on the risk tolerance and investment goal of an investor. 
  • Active investing is prone to additional fees (for instance, commissions) if the number of trading transactions executed during a trading day is too high. In addition, active investors are required to pay a substantial fee to fund managers, making active investing more expensive than passive investing. 
  The amount of fees (administrative and other operating expenses) an active investor is required to pay to fund managers on an annual basis is referred to as the expense ratio  While expense ratios can be calculated, they are usually provided by the funds themselves in the general information section of the fund’s fact sheet  Typically, the expense ratio is deducted from the gross return of the fund and paid to the fund manager.    Active Investing  

Pros of active investing 

  Proponents of active investing give the following reasons, amongst others, why active investing is a better choice than passive investing. 
  • Active investing is flexible, providing excellent opportunities to pursue high returns in the financial markets. 
  • Active fund managers are allowed to change and mix the assets under their management and can focus on the most favourable investment. Express differently, active investing enables fund managers (also known as money managers) to adjust the portfolios of investors to align with dominant market conditions. This strategy helps managers to mitigate investment risks. Furthermore, active managers enjoy flexibility, meaning they are not required to follow a specific financial index such as the S&P 500. 
  • An active investing strategy allows active investors to hedge their trading positions by applying numerous trading techniques such as put options and short sales. In addition, they can get rid of specific financial assets or sectors when the risks are too high. 
  • It provides the advantage of short-term trading opportunities. For example, a speculative trading strategy such as swing trading can be executed, aiming to generate a profit from expected price moves. Typically, swing trades are held for one to six days. However, the period may be as long as two weeks.   
  • Active investing enables fund managers to satisfy the specific needs of their clients. Needs like retirement income, a diversified investment portfolio, or a specified investment return. 
 

Cons of active investing 

  The opponents of active investing and the proponents of passive investing name the following disadvantages of active management: 
  • Although active investing can generate higher returns, the strategy involves high fees because of factors such as: 
  1. The active buying and selling of financial assets. 
  2. Fees for the fund manager’s management and expertise, as well as administration costs. 
All these fees can reduce the return of an active investor. 
  • Active trading poses high risks. For example, managers of active funds are allowed to acquire any investment they consider to be a vehicle of significant returns. This is a great advantage when the decision of a fund manager is correct, but extremely bad when it is wrong. 
This happens because decision-making processes executed by humans may be prone to error, and active managers often fail to outperform the indices in which passive managers are invested. 
  • Active investing is extremely volatile because financial markets are affected by small and big changes in the macroeconomy, as well as political turmoil.  
  • Some active investment funds require investment thresholds from prospective investors.  
 

Differences between active investing and passive investing 

  Contrary to active investing, passive investing refers to a long-term investment strategy wherein investors aim to earn maximum returns over a long period of time by buying financial assets and holding them.  Some of the differences between the two investing strategies are listed below:   

Active InvestingPassive Investing
Fund managers are allowed to actively change the composition of an active fund at their own discretionPassive fund managers are obliged to hold the securities that are included in the index they track, despite their performance
The goal is to generate short-term profitsThe aim is to earn long-term profits
Fund managers aim to outperform financial markets or to generate stable returns, notwithstanding market conditionsFund managers try to match returns with those of benchmark indexes
It involves frequent buying and selling of financial securities based on price movementsInvestments are acquired and hold over long periods of time
Prone to high risk because fund managers often fail to match or outperform benchmark indexesLow risk involved
Expenses are higher due to the time, managers, and resources involvedIt is less costly than active trading due to infrequent portfolio adjustments
Can generate high returns, although, high returns are associated with high investment riskIt typically gives low or moderate returns, but has much lower risk than active management

The choice between active investing and passive investing 

  Proponents and opponents of active and passive investing have justifiable arguments for, or against, each type of investing.  Each strategy has its own pros and cons that investors have to consider.    Furthermore, there is no final or correct answer on which approach is the best one, because an answer is typically based on subjectivity and factors such as the following, amongst others:   
  • The unique investment goals of an investor 
There are various reasons why people decide to invest some funds. Reasons such as provision for retirement, ensuring that there will be enough money for the secondary and tertiary education of their children, or acquiring a home, to name a few.    
  • Risk tolerance 
Risk tolerance, also called level of risk, is usually classified into three categories, namely aggressive, moderate, and conservative.  Bankrate describes risk tolerance as follows: ‘Your ability and willingness to stomach a decline in the value of your investments.’  An investor’s risk tolerance is based on factors such as: 
  1. Personal financial and investment goals 
  2. Time period of investment 
  3. Size of investment portfolio 
  4. Comfort level 
  5. Age 
 
  • Transaction costs 
The cost of transactions may also have an effect on an investor’s decision when choosing between passive and active investing.  Some investment advisors encourage investors to combine the two strategies. This approach can help to mitigate investment risk and to diversify and investment portfolio.     Note: This article does not constitute investment, financial or trading advice. Please obtain the advice of a professional, reputed, and regulated broker before making trading and investment decisions.
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