Steinhoff International Holdings N.V. JSE:SNH

Background of Steinhoff
First listed on the Johannesburg Stock Exchange (JSE) in 1998, Steinhoff International has today grown into a diversified retailer, manufacturer and sourcer of furniture, household goods and merchandise for sale in Africa, Europe and Australasia. Steinhoff shares listed on the Franfurt Stock Exchange in 2015, with a market cap of more than €19 billion, making it the biggest new listing on the exchange. This was a reflection of the group’s revenues, with 60% generated from Europe and 40% from other markets. Steinhoff shares are now for sale under a secondary listing on the JSE.
In Europe, Steinhoff’s portfolio includes 280 Conforama homeware stores in eight countries, employing over 13 500 people, as well as 228 European Retail Management outlets in four countries. In terms of general merchandise, the group owns the hugely successful Pepco, MacDan and PEP&CO chains in Europe and the United Kingdom. In Australasia, Steinhoff owns more than 400 other outlets.
In South Africa and the rest of Africa, the group’s most recognized brands include the astronomically successful Pep and Ackermans stores, Barnetts, Price ‘n Pride, Bradlows, Morkels and Joshua Door. The car rental group Hertz, as well as diversified vehicle seller Unitrans, are also owned by the group. Globally, the group has more than 40 brands trading in 6500 shops.
Steinhoff Shares Growth Driver
The group’s success is based on sourcing and manufacturing products in low-cost locations and retailing them in developed markets, positioned towards budget-conscious consumers.
Steinhoff’s landmark decision to buy Pepkor in 2015 has given the group a massive boost and allowed them to quickly expand markets in Africa and Europe. The primary listing on the Frankfurt Stock Exchange (FSE) will also allow Steinhoff to enhance access to global capital markets, expand European operations and source new opportunities to buy into. Steinhoff’s history of success can be attributed to the development of products in low-cost locations, which gives them the chance to target developed markets whilst offering highly affordable prices.
The live online stocks chart shows incredible growth in Steinhoff share price.
Steinhoff share price rose by 28% in 2014, 32% in 2015 and 17% in the first half of 2016. This has largely been due to the group’s highly-regarded and immensely popular brands, as well as continuing diversification and acquisitions. Steinhoff’s main strategic objectives include footprint expansion, continuous investment in stores, E-commerce, a vertically integrated supply chain and logistics expertise.
Steinhoff Group Investor Tip
Steinhoff is an extremely diversified company, but lost 95% of its market cap the last 3 years
The company’s financial data is very weak at the moment and not worth investing in based on popular opinion.
Steinhoff Major Shareholders
Sector
Consumer Discretionary
Industry
Retail – Discretionary
Sub industry
Home Products Stores
How to buy Steinhoff Group Shares
Steinhoff : How to buy Steinhoff Group Shares Online
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Frequently Asked Questions
What is Steinhoff?
Steinhoff is a diversified retailer, manufacturer and sourcer of household goods, furniture and merchandise in Africa, Australasia & Europe.
Can you buy Steinhoff shares online?
The website of SA Shares makes it easy for you to buy JSE listed shares online.
When was Steinhoff listed on the JSE?
1998
Is Steinhoff a good share to buy?
The company has lost 95% of its market cap over the last three years and based on popular opinion Steinhoff is not worth investing in at the moment.
When was Steinhoff founded?
1964 in Westerstede, Germany.