Long4Life is an investment holding company that seeks to generate superior returns to its shareholders and for Long4Life’s share price over the medium to long term. Long4Life plans to invest primarily in businesses with attractive growth prospects, led by strong, entrepreneurial-minded management teams. The board, who collectively have a wealth of operational and deal-making experience across various industries, is responsible for capital allocation and will play an active role in identifying and executing approving attractive investment opportunities.

Long4Life aims to operate a decentralised management structure, providing financial, strategic and management support to its investee companies. Long4Life’s intention is to take a long term view on investments, while retaining the flexibility to dispose of investments which no longer meet the investment criteria and the agility to take advantage of opportunities as they arise. Known as the “sage of Johannesburg”, the Long4Life founder and CEO, who recently stepped down from Bidvest and Bidcorp, marked the start of Johannesburg Stock Exchange (JSE) trading for the lifestyle investment company with the blow of the traditional Kudu horn and a foundation of R2-billion – R100-million of which was his own capital.

At the sounding of the horn, the company had already attracted the first 5 000 live share trades at R6 apiece, growing rapidly a few minutes post opening of the trade. By mid-morning, the new company’s share price had spiked nearly 15%.

With no additional capital needed, the company will focus on medium- to long-term investments in companies within the lifestyle sectors, including those in the beauty, outdoor and sport sectors, as well as retirement villages and restaurants, besides others, with eyes on beauty therapy hub group Sorbet, at the outset. Long4Life is currently in discussion with the shareholders of Sorbetto acquire the entire issued share capital for a consideration not exceeding R130-million, settled in cash and shares at the issue price of R5 a share.

In Long4Life’s prelisting statement, it outlined its confidence in the significant scale and scope of opportunities that exist in the market segment being targeted, with a number of opportunities identified that “appear to meet and further” its investment strategy. Entrepreneurial opportunities will also be considered. While the group aimed to obtain exposure to a diversified pool of listed and unlisted assets, the banking, mining and resources segments were not targets.

The company’s medium- to long-term ambition is to achieve sustained performance growth in excess of 15% a year, which chairperson Graham Dempster said would double the value of the company within four years. “This is an opportunity for us to do something extraordinary,” he said. To maximise the return on its unutilised cash, Long4Life aims to invest these funds in a prudent combination of bank deposits, short duration high-quality bonds and suitable short-term money market instruments.

Mr Brian Joffe, the Promotor and Chief Executive Officer (who is responsible for the formation of the Company), will subscribe for 25 000 000 shares at a purchase price of R4.00 per share, for an aggregate consideration of R100 000 000.Anchor Investors is said to subscribe for 100 000 000 shares at a purchase price of R5.00 per share, for an aggregate consideration of R500 000 000 in Long4Life’s shares. While committed investors are said to subscribe for 280 000 000 shares at R5.00 per share, for an aggregate consideration of R1 400 000 000 in Long4Life’s shares.

The above capital, totalling a R2 000 000 000 worth of shares put up for sale, will be subscribed for on listing and no additional capital will be raised at Long4Life’s proposed listing date. The Company’s investment objectives will be achieved by primarily investing in businesses where Long4Life is able to provide both capital and strategic direction. The company will aim to obtain exposure to a diversified pool of listed and unlisted assets. In order to maximise the return on its unutilised cash, Long4Life aims to invest these funds in a prudent combination of bank deposits, short duration high quality bonds and suitable short-term money market instruments.

The company’s medium to long-term objective is to achieve sustained growth in excess of 15% per annum. Long4Life intends to make use of prudent levels of financial gearing in its underlying investments. The nature and extent of gearing used in each case will be determined by the ability of the investment to generate cash.

The Long4Life investment proposition is centred on:

 The Promotor’s proven track record of generating superior returns for shareholders;

 the Promotor’s alignment with investors through the Promotor Shares;

 providing an access point to non-replicable investments within the listed environment;

 the Promotor’s deep understanding of business and wide networks which may unlock opportunities to which other investment entities and funds would not ordinarily have access to, this largely being an entrepreneurial, nimble and innovative approach to transactions and an efficient cost structure.

The best indication of investor confidence is in the fact that at the sounding of the horn, the company already attracted the first 5 000 share trades at R6 apiece, growing rapidly a few minutes post opening of the trade. By mid-morning, it is said that the new company’s share price had spiked nearly 15%. This is not only a rarity in the South African markets scene but is an indication of the trust and confidence market punters have in the CEO of Long4Life and the team he has built up.

The large buy in at market inception from organised investors (not mentioning the large shares the CEO bought himself of course) including the large investment from Anchor Investors that is said to be a subscription for 100 000 000 shares at R5.00 per share, for an aggregate consideration of R500 000 000 in Long4Life’s shares. As well as the committed investors who are said to have invested in the 280 000000 shares. Continuing investor confidence today and moving onto the future, especially given its initial share performance, backed by data will determine the long-term attractiveness of Long4Life’s share portfolio.

Financials

Investment Holdings

We have made it simple to buy JSE listed firm shares online. The easiest way to buy Long4Life shares or stocks is to; start by submitting the ‘BUY THIS SHARE’ form. Next, one of our experienced and certified stock brokers will personally get in contact with you to discuss your custom stock request. Finally, a stock advisor will confirm the amount of shares you are looking to invest in Long4Life and assist you with the setup and management of your stock portfolio account.

1. Start by Filling in the BUY THIS SHARE form.
2. Insert your name, email, telephone number and monthly remuneration.
3. Then, Indicate the amount you are looking to invest in Long4Life.
4. Click the “ INVEST NOW” button
5. Once we have received your info, a dedicated stock advisor will personally call you back to discuss your personal share request.
6. Lastly, your newly appointed personal stock advisor will handle all account setups and reporting as stipulated by the financial services board of South Africa (FSB)

Buying JSE shares has never been this convenient and easy. #myfirstshare

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