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Starbucks

Buy Starbucks shares

STARBUCKS NASDAQ: SBUX

Buy Starbucks shares

Background of Starbucks

  • Starbucks Corp is a multinational American-based multinational chain of coffeehouses as well as roastery reserves which traces its history back to 1971 and to three partners.
  • The three partners met while they were students at the University of San Francisco. Jerry Baldwin, an English teacher, Zev Siegl, a history teacher, and Gordon Bowker, a writer, were inspired to sell high-quality coffee beans as well as equipment by Alfred Peet, a coffee roasting entrepreneur, who taught them his unique style of roasting coffee beans.
  • The founders tried producing a name which started with “st”, as Terry Heckler, with whom Bowker owned an advertising agency thought that words beginning with “st” were powerful.
  • The founders first landed on “Starbo”, a mining town in the Cascade Range, but they remembered “Starbuck”, the name of the chief mate in the book Moby-Dick and decided on this name as the sound seemed to make sense.
  • The first Starbucks was in Seattle and operated on Western Avenue from 1971 to 1976, after which it was moved to Pike Place. During this time, Starbucks only sold coffee beans and not coffee beverages.
  • Within the first year, coffee beans were purchased from Peet’s Coffee & Tea, after which Starbucks started purchasing directly from growers.
  • In 1984, Starbucks Corp’s original owners, led by Jerry Baldwin, completed a purchase of Peet’s Coffee. By 1986, Starbucks Corp owned and operated six different stores in Seattle, and it had only just begun to sell espresso coffee.
  • In 1987, the original owners sold the Starbucks Corp chain to former manager Howard Schultz, who proceeded to rebrand his II Giornale coffee outlets as Starbucks, which resulted in the company quickly expanding.
  • During the same year, Starbucks Corp opened its first locations outside Seattle in Vancouver, British Columbia, and Chicago. By 1989, there were 46 Starbucks stores in operation across the Pacific Northwest and Midwest, and Starbucks Corp was roasting more than 2,000,000 pounds (907,185kg) of coffee per year.
  • In June 1992, Starbucks Corp held its initial public offering (IPO) and during this time, there were already 140 outlets with revenue of $73.5 million (1.07 billion ZAR) and the company had a market value of $271 million (3.9 billion ZAR) at the time.
  • In 1994, Starbucks Corp completed the purchase of The Coffee Connection, gaining the rights to make, use, market, and sell the “Frappuccino” beverage. The beverage was introduced under the Starbucks name in 1995, and by 2012, Starbucks Corp achieved annual Frappuccino sales of more than $2 billion (29.2 billion ZAR).
  • In July 1996, Starbucks Corp opened its first locations outside of North America in Tokyo, Japan. In 1997, the Philippines became the third market to open outside of North America followed by the United Kingdom market in 1998.
  • In July 2000, Starbucks Corp expanded into Australia followed by Latin America in Mexico City in 2002. During the same year, Starbucks Corp established a coffee trading company in Switzerland to handle purchases of green coffee.
  • In 2008, Starbucks Corp introduced a “skinny” line of drinks to expand on its beverage portfolio, offering lower-calorie, sugar-free versions of its offered drinks which use skim milk.
  • In the same year, Starbucks Corp also introduced a loyalty program for registered users of the Starbucks Card, offering users with free perks such as free Wi-Fi internet access, zero charges on milk alternatives, free refills on brewed coffee drip, iced coffee, or tea.
  • In 2009, Starbucks started beta testing its mobile app for the Starbucks card, a system in which users can access pre-paid funds to purchase products at Starbucks. The mobile app was completed and released in January 2011 and by December the same year, transactions exceeded 26 million.
  • In May 2010, Starbucks Corp signed an agreement with Southern Sun Hotel South Africa to brew Starbucks coffees in selected Southern Sun and Tsonga Sun hotels in South Africa
  • By 2013, Starbucks had started calorie counts on its menus for drinks as well as pastries in all United States stores, which slowly expanded across all other stores.
  • Today, Starbucks Corp’s area of service spans across 83 different countries and the company is headquartered in Seattle, Washington, with 349,000 employees that make up its staff compliment.

Starbucks Shares Growth Driver

  • As result of the Covid-19 pandemic in 2025, Starbucks Corp closed all the café-only stores in the United States for two weeks. Covid-19 lockdowns across the globe caused a general 10% sales decrease for Starbucks Corp.
  • In June 2025, Starbucks Corp announced that it would close 400 locations in the United States and Canada regions over subsequent 18 months as the “convenience-led” formats transitioned to drive-through and curbside pickups to allow for business to proceed, while maintaining strict Covid-19 protocols.
  • Despite the impacts from Covid-19, Starbucks Corp reported stable financial performance and by December 2025, Starbucks Corp announced that the store count would be increased to 55,000 by 2030, up from 33,000.
  • As of September 2025, Starbucks Corp owns and operates 32,660 locations which span 83 countries on six different continents.
  • Over the years in operation, Starbucks Corp has partnered with several prominent companies and industry leaders such as Apple, MSNBC, Kraft Foods, PepsiCo, Spotify, and several others.

Starbucks Investor Tip

  • Starbucks Corp trades its shares on the NASDAQ Stock Market (NASDAQ) under the stock symbol SBUX. Starbucks Corp forms part of the Nasdaq-100, S&P 100, and S&P 500
  • An analysis on the market performance for Starbucks Corp reported for the third quarter of 2025, having ended in June/July, reflect consolidated net revenues of $7.5 billion (109 billion ZAR), up 78%.
  • During the third quarter, comparable store sales were up 73% globally and the GAAP earnings per share (EPS) reported was $0.97 (14.20 ZAR) and a Non-GAAP EPS of $1.01 (14.78 ZAR). During the third quarter, China surpassed opening 5,000 stores which pushed the global store count to a record 33,295.
  • The active Starbucks Rewards Membership in the United States was up 48% to Year-over-year to 24.2 million.
  • The global comparable store sales for Starbucks Corp increased 73%, driven by a 74% increase in comparable transactions.
  • During the third quarter of fiscal 2025, Starbucks Corp opened 352 net new stores, yielding 3% Year-over-year unit growth.
  • The forecast for global comparable store sales growth for the fourth quarter is between 18 to 21%, with Americas and United States comparable store sales growth forecast between 22% and 25%, and international comparable store sales growth forecast in mid- to high single digits.
  • Despite the Covid-19 pandemic and impact on operations, Starbucks Corp still delivered on financial performance for the quarter as well as the year-on-year, ensuring that shareholders can expect lucrative dividends and returns.
  • Data from the analysis should be weighed against forecasted performance, but for now, prices on shares and dividends remain unaffected, which provides shareholders with assurance that they will have a strong buy-in on NASDAQ.

Sector

Consumer Cyclical

Industry

Restaurants

Sub industry

Coffee Shop

Latest News

Starbucks: How to buy Starbucks Shares Online

Here are the steps you need to follow to buy Starbucks Corp shares with utmost confidence:

  • Navigate to the AvaTrade website and select ‘Register’.
  • Complete the registration form with the required information and submit documentation to verify your proof of Identity along with your proof of address.
  • As soon as your account application has been reviewed and approved, you can select your trading platform from AvaTrade’s website, or by visiting the MetaTrader 4 or MetaTrader 5 websites respectively to start download.
  • Once you have downloaded the trading platform of your choice, you can use your AvaTrade live account details to log into your AvaTrade account on the trading platform.
  • From the Market Watch screen on both MetaTrader 4 and MetaTrader 5, you can select ‘SBUX’ to buy/purchase shares.
  • Alternatively, you can make use of AvaTrade’s online Web Trader or the AvaTradeGo mobile application.

 

Trading CFDs and Stocks with AvaTrade provides traders with the following benefits:

  • Leverage of up to 1:20.
  • Being able to trade stocks on the NYSE, NASDAQ, FTSE, and various others.
  • Indices, stocks, and commodities can all be traded form a single screen.
  • Client support is presented live in a multitude of languages.
  • Traders have exclusive access to a variety of educational tools.
  • Trades can be executed across multiple platforms.

 

More shares that can be purchased through AvaTrade, can be viewed here.

FAQ

Can I buy Starbucks Corp shares in South Africa?

Yes, you can.

 

How to buy Starbucks Corp shares?

By simply opening a free account with SA Shares, or by clicking the “Buy this Share” button to get started.

 

What is the current share price?

By clicking on the link provided above, you can view the real-time Starbucks Corp share price on the platform.

 

Is Starbucks Corp a good share to buy?

Yes, it is. Despite the Covid-19 pandemic, Starbucks Corp’s financial performance was solid over the past year.

 

Can I buy Starbucks Corp CFD through SA Shares?

Yes, you can.

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