INTUIT NASDAQ: INTU
Background of Intuit
- Intuit Inc is an American business that specialises in financial software.
- Intuit Inc is headquartered in Mountain View, California.
- As of 2019, more than 95% of Intuit Inc’s revenues and earnings come from its activities within the United States itself.
- Intuit Inc has petitioned greatly against the IRS providing taxpayers with free pre-filled forms, as is the norm in other developed countries.
- Intuit Inc offers TurboTax Free File as a free online service as well as TurboTax Free Edition, a similarly service but which is not free for all. TurboTax Free File was developed for individuals below an income threshold in exchange for the IRS not providing taxpayers with free pre-filled forms.
- Intuit Inc oversees a high-value product portfolio which helps consumers, small businesses, and the self-employed prosper by delivering financial management and compliance products and services.
- Intuit Inc has a rich history that dates to 1983 when the company was founded by Scott Cook and Tom Proulx in Palo Alto, California.
- Intuit Inc’s first version of Quicken was coded in Microsoft’s BASIC programming language for the IBM PC and UCSD Pascal for the Apple II.
- In 1991 Microsoft decided to produce a competitor to Quicken called Microsoft Money, so to win retailers’ loyalty, Intuit Inc included a US$15 rebate coupon, redeemable on software purchased in their stores.
- Around the same time Intuit Inc diversified its product line-up and in 1993 the company went public and used the proceeds for a key acquisition: the tax-preparation software company Chipsoft based in San Diego.
- By 1994 Intuit Inc’s market capitalisation reached US$2 billion after some rapid growth and culminated in a buyout offer from Microsoft.
- Due to the United States Department of Justice’s disapproval the buyout fell through though, and Intuit Inc came under intense pressure in the late 1990s when Microsoft started to compete forcefully with its core Quicken business.
- In response, Intuit Inc launched new web-based products and put more emphasis on QuickBooks and on TurboTax and purchased a large stake in Excite and acquired Lacerte Software, a Dallas-based developer of tax preparation software for tax professionals.
- Intuit Inc also rid itself of its online bill payment service unit and extended and strengthened its partnership with CheckFree.
- In 2013, Intuit Inc sold its financial services unit to private equity firm Thoma Bravo and in 2015, Intuit Inc laid off about 5% of its workforce in a company reorganisation.
- By 2018, Intuit Inc had more than US$5 billion in annual revenue and a market capitalisation of about US$50 billion.
- Today, Intuit Inc is one of the most valuable software and technology companies in the world with a market capitalization of US$ 142.94 billion recorded in July 2025.
- In 2025 the total staff compliment for Intuit Inc was more than 10 600.
- Intuit Inc’s executive leadership team consists of: Brad D. Smith – Executive Chairman of the Board; Sasan K. Goodarzi – President, Chief Executive Officer, Director; Michelle M. Clatterbuck – Chief Financial Officer, Executive Vice President; Marianna Tessel – Executive Vice President, Chief Technology Officer; and J. Alexander Chriss – Executive Vice President and General Manager – Small Business & Self-Employed Group.
Intuit Shares Growth Driver
- Intuit Inc is known for its accounting and tax software QuickBooks and TurboTax. On the surface, the company appears to have a consumer monopoly with its well-integrated, strongly branded products.
- Intuit Inc operates through three segments: Small Business & Self-Employed, Consumer and Strategic Partner.
- The Small Business segment serves small businesses and the self-employed worldwide and includes QuickBooks financial and business management online services and desktop software, payroll solutions, merchant payment processing solutions, and financing.
- The Consumer segment serves consumers and includes do-it-yourself and assisted TurboTax income tax preparation products and services, which allow individuals to file their own federal and state personal income tax returns.
- The Strategic Partner segment serves professional accountants in the United States and Canada.
- Intuit Inc delivered a 10-year median of 26.7% for operating margin and 17.69% for net margin, compared to the software industry’s averages of 19.51% and 12.84%.
- The consistency found in Intuit Inc’s earnings led to predictability and confidence in discounted cash flow projections.
- Intuit Inc has also delivered decent revenue growth of 6.83% over the past 10 years, although it has slowed to 4.52% in the recent five-year period.
- Intuit Inc has a good trailing 12-month asset turnover ratio compared to the software industry average, which is a measure of how effectively a company can generate sales from its base of assets.
- Intuit Inc certainly is a good company given its returns, margins, earnings, capital spending, financial health, efficiency, and moat.
- As such, the company’s innovative and competitive portfolio has allowed it to defy the market trends surrounding the coronavirus pandemic, with performance and shares still attractive after a tumultuous 2025.
Intuit Investor Tip
- Intuit Inc trades its shares on the NASDAQ Stock Market (NASDAQ) under the stock symbol INTU. Intuit Inc forms part of both the NASDAQ-100 and S&P 500 Components.
- An analysis on Intuit Inc’s market performance and income statement indicates Revenue (ttm) of 8.89 billion, Revenue Per Share (ttm) 33.29, Quarterly Revenue Growth (yoy) 39.00%, Gross Profit (ttm) 6.32 billion, EBITDA 2.86 billion, Net Income Avi to Common (ttm) 2.13 billion and Diluted EPS (ttm) 7.89.
- Intuit Inc sells products and services through various sales and distribution channels, including multi-channel shop-and-buy experiences, websites and call centres, mobile application stores, and retail and other channels.
- Intuit Inc collaborates with Red Hat, Inc. on Argo CD, a declarative continuous delivery tool for Kubernetes deployments, and a strategic agreement with Visa Inc.
- Intuit Inc’s Quickbooks software is embedded in the infrastructure of approximately 29 million small businesses (an 80% market share) and switching costs would be expensive and time intensive.
- Intuit Inc also offers ancillary products such as Payroll Services and TurboTax, which integrate more easily with Quickbooks than third-party offerings.
- Furthermore, a network effect is in place as accountants are more likely to use Quickbooks to match their customers.
- Intuit Inc delivered a stable performance despite the economic impact which resulted from the global coronavirus pandemic. This stable performance can be largely owed to the company’s diverse portfolio, as well as its strong medical supplies sector which witnessed growing demand as hospitals geared up to combat the virus.
- With sound financials and significant, consistent, and continuous growth forecasted for the remainder of 2025, shareholders who buy or sell shares can expect lucrative dividends and returns.
- Overall, the company’s a stable performance has resulted in healthy dividends and a good share price for investors who choose to purchase shares today, securing a decent buy-in in 2025 and in the future.
- Data from this analysis should be weighed against forecasted performance during this pandemic, but for now, prices on shares and in turn dividends remain unaffected, which provides shareholders with assurance that they will have a strong buy-in on NASDAQ.
Sector
Technology
Industry
Software
Sub industry
Enterprise software
Latest News
Intuit: How to buy Intuit Shares Online
Here are the steps you need to follow to buy Intuit Inc shares with utmost confidence:
- Navigate to the AvATrade website and select ‘Register’.
- Complete the registration form with the required information and submit documentation to verify your proof of Identity along with your proof of address.
- As soon as your account application has been reviewed and approved, you can select your trading platform from AvATrade’s website, or by visiting the MetaTrader 4 or MetaTrader 5 websites respectively to start download.
- Once you have downloaded the trading platform of your choice, you can use your AvATrade live account details to log into your AvATrade account on the trading platform.
- From the Market Watch screen on both MetaTrader 4 and MetaTrader 5, you can select ‘Intuit Inc’ or ‘INTU’ to buy/purchase shares.
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More shares that can be purchased through AvATrade, can be viewed here.
FAQ
Can I buy Intuit Inc shares in South Africa?
Yes, you can.
How to buy Intuit Inc shares?
By simply opening a free account with SA Shares, or by clicking the “Buy this Share” button to get started.
What is the current share price?
By clicking on the link provided above, you can view the real-time Intuit Inc share price on the platform.
Is Intuit Inc a good share to buy?
Yes, it is. Despite the growing concerns surrounding Covid-19, Intuit Inc is continuing manufacturing, sales and delivery of its products and it is forecasted to be one of the very few automotive companies to make a significant rebound post-Covid-19.
Can I buy Intuit Inc CFD through SA Shares?
Yes, you can.
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