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ELECTRONIC ARTS NASDAQ: EA

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Background of Electronic Arts

  • Electronic Arts Inc is an American video game company, the second-largest gaming company in the Americas and Europe by revenue and market capitalization.
  • Electronic Arts Inc is headquartered in Redwood City, California.
  • Electronic Arts Inc oversees a high-value product portfolio which develops, markets, publishes, and distributes games, content, and services for game consoles, PCs, mobile phones, and tablets worldwide.
  • Electronic Arts Inc develops and publishes games and services across various genres, such as sports, racing, first-person shooter, action, role-playing, and simulation.
  • Electronic Arts Inc also provides advertising services and licenses its games to third parties to distribute and host its games.
  • Electronic Arts Inc markets and sells its games and services through digital distribution and retail channels, as well as directly to mass market retailers, specialty stores, and distribution arrangements.
  • Electronic Arts Inc has a rich history that dates to 1982 when Apple employee Trip Hawkins founded it.
  • In the mid-1980s, Electronic Arts Inc aggressively marketed products for the Amiga, a home computer.
  • Electronic Arts Inc continued publishing external developers’ games while experimenting with their internal development strategy, leading to the purchasing of a series of companies they identify as successful.
  • In 1988 Electronic Arts Inc published F/A-18 Interceptor, a flight simulator game, for Amiga with filled-polygon graphics very advanced for the time.
  • In 1990, Electronic Arts Inc started producing console games for the Nintendo Entertainment System.
  • In 1995, Electronic Arts Inc won the European Computer Trade Show award for best software publisher of the year.
  • Early in 1997, Next Generation identified Electronic Arts Inc as the only company to regularly profit from video games over the past five years.
  • In 2001 Electronic Arts Inc began to move toward direct distribution of digital games and services with the acquisition of the online gaming site Pogo.com.
  • In September 2006, Nokia and Electronic Arts Inc announced a partnership in which it became an exclusive major supplier of mobile games to Nokia mobile devices.
  • In 2007, Electronic Arts Inc announced that it would bring some of its major titles to the Macintosh.
  • In October 2010, EA announced the acquisition of England-based iPhone and iPad games publisher Chillingo for US$20 million in cash.
  • In 2012, Electronic Arts Inc announced that it had exceeded $1 billion in digital revenue during the previous calendar year.
  • In 2011, Electronic Arts Inc launched Origin, an online service to sell downloadable games for personal computers directly to consumers.
  • Electronic Arts Inc acquired the lucrative exclusive license to develop games within the Star Wars universe from Disney in 2013.
  • Due to COVID-19 lockdowns and growing demand for online games, Electronic Arts Inc’s revenue grew to $1.4bn in the first quarter of 2025.
  • In December 2025, Electronic Arts Inc bid to buy Codemasters, a British developer of racing games.
  • Electronic Arts Inc extended its mobile commitment in 2025 by acquiring Glu Mobile and the Public Investment Fund of Saudi Arabia acquired 7.4 million shares of Electronic Arts Inc, valued at $1.1 billion, in February 2025.
  • Electronic Arts Inc acquired mobile game developer Playdemic Studios in England from Warner Bros. Interactive Entertainment in June 2025, following the merger of Discovery, Inc. with WarnerMedia.
  • Today, Electronic Arts Inc is truly one of the most valuable communications services companies in the world with a market capitalization of US$ 41.503 billion recorded in July 2025.
  • In 2025 the total staff compliment for Electronic Arts Inc was more than 11 000.

Electronic Arts Shares Growth Driver

  • Much of Electronic Arts Inc’s success in terms of sales and its stock market valuation is due to its strategy of platform-agnostic development and the creation of strong franchises.
  • Electronic Arts Inc currently expects to show continued growth through fiscal 2025.
  • Shareholders should get returns by taking advantage of Electronic Arts Inc ‘s marketing capabilities and franchising with Codemasters.
  • Electronic Arts Inc has sophisticated marketing programmes that can help build more awareness for the franchise and take it to the next level since Codemasters has great franchises and can use the advantage of a large marketing muscle like Electronic Arts Inc to grow its games.
  • Monetizing games with add-on content are Electronic Arts Inc’s bread and butter, with live services, including in-game spending, making up 72% of total bookings over the last four quarters.
  • Electronic Arts Inc visions the EA Sports player base and viewership reaching 500 million in the next five years.
  • Sports video games have grown slightly faster than the video game industry overall since 2016 and with Codemasters, Electronic Arts Inc now dominates the sports spectrum from casual to hardcore experiences.
  • As such, the company’s innovative and competitive portfolio has allowed it to defy the market trends surrounding the coronavirus pandemic, with performance and shares still attractive after a tumultuous 2025.

Electronic Arts Investor Tip

  • Electronic Arts Inc trades its shares on the NASDAQ Stock Market (NASDAQ) under the stock symbol EA. Electronic Arts Inc forms part of both the NASDAQ-100 and S&P 500 components.
  • Electronic Arts Inc is having a record year, and management foresees more growth in fiscal 2025.
  • Electronic Arts Inc reported it had 230 million players and viewers across its EA Sports titles in the past year.
  • Electronic Arts Inc believes it can more than double its players and viewers to 500 million over the next five years, just within EA Sports.
  • The pandemic accelerated Electronic Arts Inc’s FIFA Ultimate Team set a record with six million daily active players in December, and Madden reached its highest player count in the history of the franchise.
  • To capitalize on the growing interest in sports gaming, Electronic Arts Inc is planning an aggressive expansion with its EA Sports line-up, starting with its largest and most popular game, FIFA.
  • Electronic Arts Inc estimates that the worldwide market for sports video games is over $11 billion with $7 billion on console and PC, while the market for mobile is $4.3 billion.
  • The market for interactive entertainment has been growing all the time and new technologies and ways to play games such as cloud-based subscription services and mobile platforms have expanded the audience over the last decade and should continue to do so.
  • An analysis on the market performance for the first quarter of 2025 indicated a total revenue of US$ 5,629,000,000 along with a gross profit of US$ 4,135,000,000 and EBITDA of US$ 1,241,000,000.
  • Data from this analysis should be weighed against forecasted performance during this pandemic, but for now, prices on shares and in turn dividends remain unaffected, which provides shareholders with assurance that they will have a strong buy-in on NASDAQ.

Sector

Communications Services

Industry

Electronic Gaming & Multimedia

Sub industry

Video games

Latest News

Electronic Arts: How to buy Electronic Arts Shares Online

Here are the steps you need to follow to buy Electronic Arts Inc shares with utmost confidence:

  • Navigate to the AvATrade website and select ‘Register’.
  • Complete the registration form with the required information and submit documentation to verify your proof of Identity along with your proof of address.
  • As soon as your account application has been reviewed and approved, you can select your trading platform from AvATrade’s website, or by visiting the MetaTrader 4 or MetaTrader 5 websites respectively to start download.
  • Once you have downloaded the trading platform of your choice, you can use your AvATrade live account details to log into your AvATrade account on the trading platform.
  • From the Market Watch screen on both MetaTrader 4 and MetaTrader 5, you can select ‘Electronic Arts’ or ‘EA’ to buy/purchase shares.
  • Alternatively, you can make use of AvATrade’s online Web Trader or the AvATradeGo mobile application.

 

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FAQ

Can I buy Electronic Arts Inc shares in South Africa?

Yes, you can.

 

How to buy Electronic Arts Inc shares?

By simply opening a free account with SA Shares, or by clicking the “Buy this Share” button to get started.

 

What is the current share price?

By clicking on the link provided above, you can view the real-time Electronic Arts Inc share price on the platform.

 

Is Electronic Arts Inc a good share to buy?

Yes, it is. Despite the growing concerns surrounding Covid-19, Electronic Arts Inc is continuing manufacturing, sales and delivery of its products and it is forecasted to be one of the very few automotive companies to make a significant rebound post-Covid-19.

 

Can I buy Electronic Arts Inc CFD through SA Shares?

Yes, you can.

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