Alphabet Inc

Alphabet Inc is an American multinational conglomerate headquartered in Mountain View, California. Alphabet Inc. is a holding company with segments Google and Other Bets.

Alphabet Inc has a rich history that started in 1998, with a restructuring of Google on October 2, 2015, when it became the parent company of Google and several former Google subsidiaries. Alphabet Inc oversees a high-value product portfolio which include Google Services products and platforms like Android, Chrome, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube and Google Cloud provides enterprise-ready cloud services, including Google Cloud Platform and Google Workspace.

Alphabet Inc. is the world’s fourth-largest technology company by revenue and one of the world’s most valuable companies. Alphabet Inc.’s Google segment includes Google Services and Google Cloud.

Alphabet Inc’s hardware products include Pixel phones, Chromecast with Google TV, and the Google Nest Hub smart display. The Other Bets segment is involved in the sales of Internet and television services, licensing and research and development (R&D) services.

Alphabet Inc. provides online advertising services in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. The establishment of Alphabet Inc. was driven by a desire to make the basic Google business “cleaner and more accountable” while allowing greater autonomy to group companies that operate in businesses other than Internet services.

In 2015 Google Inc. announced the creation of Alphabet Inc. as a new public holding company to restructure Google. The two co-founders of Google, Larry Page and Sergey Brin, remained as controlling shareholders, board members, and employees but announced their resignation from their executive posts in December 2019.

The CEO role was then filled by Sundar Pichai, also the CEO of Google. Alphabet Inc consists of Google as well as other businesses including X Development, Calico, Nest, Verily, Fiber, Makani, CapitalG, and GV.

Google Inc. was the owner of Alphabet before it became its subsidiary. The restructuring process was completed in October 2015. Alphabet retains Google Inc.’s stock price history and continues to trade under ticker symbols “GOOG” and “GOOGL” as components of major stock market indices such as the S&P 500 and NASDAQ-100.

Today, Alphabet Inc is truly one of the most valuable Communication Services providers in the world with a market capitalization of US$ $1.751 Trillion billion recorded in July 2025. In 2025 the total staff compliment for Alphabet Inc was approximately 140 000.

Investors seek growth stocks to capitalise on above-average growth in financials that help these securities grab the market’s attention and produce exceptional returns. Since these stocks usually carry above-average risk and volatility, betting on a stock for which the growth story is over or nearing its end could lead to significant loss.

Analysing Alphabet Inc’s real growth prospects brings the following out. Alphabet Inc currently has a favourable Growth Score, and its growth features consistently outperform the market. Some of the most key factors that make the stock of Alphabet Inc a great growth pick is its Earnings Growth.

Its double-digit earnings growth is highly sought after, as it is perceived as an indication of strong prospects (and stock price gains). The historical EPS growth rate for Alphabet Inc. is 21.7%, and the company’s EPS is expected to grow 50% this year, humiliating the industry average that projects an EPS growth of 29.4%.

Higher-than-average cash flow growth is important for growth-oriented companies as it enables them to expand without depending on expensive outside funds. Currently the year-over-year cash flow growth for Alphabet Inc. is 12.9%.

Investors may consider both this current cash flow growth, as well as the historical rate that has been 20.9% over the past 3-5 years versus the industry average of 17.1%. Since there is a strong correlation between trends in earnings estimate revisions and near-term stock price movements, the fact that there have been upward revisions in current-year earnings estimates for Alphabet Inc. is a further favourable score.

Stocks with such growth features consistently beat the market and returns are even better. The bottom line is that Alphabet Inc. is a potential outperformer and an excellent choice for growth investors.

Alphabet Inc trades its shares on the NASDAQ Stock Market (NASDAQ) under the stock symbol GOOG. Alphabet Inc forms part of both the NASDAQ-100 and the S&P 500. An analysis on the market performance for the first quarter of 2025 indicated a total revenue of US$ 196,682,000,000 along with a gross profit of $ 106,829,000,000 and EBITDA of 75,140,000,000.

Google parent Alphabet Inc. is one of the most searched-for companies and comparisons of key metrics shows why investors yearn to own shares. As one of the big U.S. tech stocks valued at more than $1 trillion in market capitalization, Alphabet Inc is among the largest companies in the world, dominant in digital advertising and the default search engine for many internet users.

Alphabet Inc is also the key infrastructure provider for most of the online advertising as it stands between the marketers looking to reach new customers and the websites looking to maximize their revenue by putting ads in front of visitors. Alphabet Inc already does lots of other things, from its Google Cloud web infrastructure efforts to its innovative R&D projects, but it is still innovating and exploring new areas that could pop up in the future.

Alphabet Inc’s fiscal first quarter earnings (at the end of April) showed that its growth was significant as the dominance of its advertising platform continued without a hitch. Alphabet Inc reports its sales in three segments: Google Services, which includes YouTube video ads as well as its ad network sales and its search-related ads, then the lesser segments of Google Cloud and a catch-all that is simply called “Other Bets.”

A sales comparison by category proves that the only thing GOOG investors really need to think about right now is the advertising money it makes – an impressive 34% growth rate is not bad for the core business line. Alphabet Inc gives investors a better understanding of its broad Google operations by breaking it into four discrete subsegments – search-related advertising served to people who visit the search engine, YouTube video ads and the Google Network, which plugs the company’s technology into third-party websites to present ads.

Google Other includes YouTube TV, the Google Play store, and some hardware, such as Chromebooks. Data from this analysis should be weighed against forecasted performance during this pandemic, but for now, prices on shares and in turn dividends remain unaffected, which provides shareholders with assurance that they will have a strong buy-in on NASDAQ.

Communication Services

Internet Content & Information

Conglomerate

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• Can I buy Alphabet Inc shares in South Africa?
  Yes, you can.

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• What is the current share price?
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• Is Alphabet Inc a good share to buy?
  Yes, it is. Despite the growing concerns surrounding Covid-19, Alphabet Inc. is continuing manufacturing, sales and delivery of its products and it is forecasted to be one of the very few automotive companies to make a significant rebound post-Covid-19.

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